Problem

Sales and marketing teams often face issues with outdated or inconsistent contact information across platforms, leading to ineffective outreach and missed sales opportunities. Without synchronization, updates made in HubSpot may not reflect in Salesloft, causing discrepancies in customer information. According to a Salesforce study, 76% of customers expect consistent interactions across departments, yet sales teams frequently struggle with fragmented data, impacting engagement.

Why It Matters

• Ensures sales teams always have the latest contact information.

• Reduces manual data entry, saving time and improving data accuracy.

• Supports consistent outreach, providing a seamless experience for contacts.

• Enhances collaboration by aligning marketing and sales data.

• Minimizes lost opportunities due to outdated or incomplete contact records.

Solution

Using SwarmZero, build agents to automate the synchronization of contact data between HubSpot and Salesloft. SwarmZero agents monitor HubSpot for any changes—whether a contact is created, updated, or deleted—and replicate those changes in Salesloft in real time. SwarmZero swarms manage the entire synchronization process, ensuring that sales teams always have accurate, up-to-date contact information for effective outreach and engagement, enabling better alignment between marketing and sales.